Our most-loved picks, chosen by pets and their people.
Daily tools that help pets and humans slow down, reset, and feel grounded together. Build calm habits that actually stick.
Dual Healing
Tools crafted to support emotional balance for both pets and their people, working together to calm, regulate, and reconnect.
Our most-loved picks, chosen by pets and their people.
From squeaky toys to cozy mists and grooming supplies, we’ve got everything your dog needs to stay joyful, healthy, and wagging all day long.
Thoughtful wellness gifts that don’t break the bank. Perfect for calming routines, sensory relief, and pet-parent bonding.
Soothing tools and playful wellness products made to help pets relax, engage their senses, and feel safe and grounded.
Curated bundles that bring warmth, grounding, and shared connection during the holiday season. Made for cozy nights, calm moments, and pet-parent bonding.
Calming essentials designed to ease stress, support mindfulness, and bring gentle comfort into everyday life.
Sensory-rich tools that help pets and humans reconnect, regulate emotions, and feel grounded through touch, texture, and calm routines.
Bubba Rose treats are crafted in small batches with simple, wholesome ingredients — no junk, no fillers, nothing that throws off a sensitive stomach.
They’re perfect for training, bonding moments, or rewarding calm behavior. Real ingredients. Real flavor. Happy pets.
See what real pet parents are saying about their experience.
My dog struggles with anxiety, and honestly so do I. The LURE calm kit has become part of our nightly routine. It settles both of us down fast. I didn’t expect something this simple to work this well.
Alyssa & Milo
I bought the Sensory Therapy set just to try it. The texture tools and mist work way better than anything I’ve used before. My pup calms down, and I do too.
Jenna & Oakley
These products help my dog relax but also help me regulate. The roll-on and the weighted stone are now always in my bag. You can tell everything is made with intention.
Rita & Cooper
We’ve been using the Pet Date Night kit every Friday. It sounds silly but it’s honestly helped me reconnect with my dog in a way I forgot I needed.
Marisol & Bear
The customer service here is fantastic. I had a question about a new food brand, and they helped me find the perfect fit for my picky cat. She's been so much happier ever since!
John M. & Luna the Tabby
My French Bulldog, Tom, loves the toys we get from here. They are super durable and keep him entertained for hours. It’s our go-to for playtime!
Emily R. & Tom the French Bulldog
We bought a new bed for our senior dog, and the quality is amazing. It's so soft and supportive, and he's been sleeping soundly every night. Worth every penny!
Michael L. & Buddy the Boxer
I bought a few different training treats to see what my pup would like. He loves the low-calorie ones! He’s so motivated during our training sessions, and I feel good knowing he's getting a healthy snack.
Olivia J. & Buster the Golden Retriever
We created LURE because healing shouldn’t be one-sided. Pets help us regulate, comfort us, and bring us back into our bodies — and we wanted tools that support both sides of that connection.
Our products are designed to make everyday moments feel calmer, softer, and more intentional. Whether it’s a sensory reset, a bonding ritual, or a moment of emotional grounding, everything we offer is crafted to help pets and humans feel better together.
LURE is built on one belief: when pets and people heal together, life gets lighter.
Expert advice, product guides, and life hacks for every pet owner.
